(North Texas Crunch Indoor Professional Football Team, Southlake, TX) With the start of the 2010 season approaching, the Independent Indoor Football Alliance Players will have a sure way to get the needed energy in the 4^th quarter because of Powerade. The partnership will allow for Powerade extensive marketing opportunities benefiting with the IIFA’s concept of bringing affordable family entertainment to fans across the Texas, Tyler, Houston and Southern Oklahoma.

Powerade is now the official sports drink of the Independent Indoor Football Alliance (IIFA). In 1990, Powerade became the official sports drink of the Great Olympics alongside Aquarius, another sports drink made by Coca-Cola. It is a rival of other sports drink "Gatorade."  In July 2001, Coca-Cola Company launched a new formula for Powerade including vitamins B3, B6 and B12, which play a role in energy metabolism.

The Independent Indoor Football Alliance (IIFA) begins he 2010 season with teams from 7 different cities (Tyler, TX, The Colony, TX, Southlake, TX, Allen, TX, Arlington, TX, Ardmore, OK,and Houston, TX) in the North Texas, South Texas and South Oklahoma area. The 2010 season will run from March through July with each team play at least a 12 game regular season schedule.

The two time IIFA champions North Texas Crunch will travel to Harrington Delaware to battle the Delmarva Bayriders member of the Premier Indoor Football League on July 31, 2010 in front of the Bayriders home crowd. This game will be a stepping stone for both teams that currently play in regionally based leagues to show case their team’s talent. All parties involved have expressed their excitement about the contest including league officials that believe this game will bring a true national feel to both teams and leagues involved.

Jason Brown, the New Voice of the North Texas Crunch, has been a lifelong fan of sports.  Whether watching, playing, or analyzing sports, Jason has constantly been involved in sports since junior high school.  After being a spectator and player, Jason received degrees from Texas A&M and UNT to coach and then administrate youth and adult leagues.

Looking for an opportunity to blend his sports fascination with broadcasting, Jason hopes that he has found his home and the beginning of his new career. Not only is Jason the voice of the Crunch on game day. He is also the new host of Crunch Time Radio which broadcast every Tuesday at 10pm on Blog Talk Radio (www.blogtalkradio.com/crunchtime).

The North Texas Indoor  football team announced today that it has signed 13 former Crunch players including the the  MVP  (WR) Veron Ray, 2009 DB of the year Elijah Page and 5 starter from offence and 5 starter from defensive.

Also the Crunch picked up nine players from their last open tryout.

• Nolan Thompson is an athlete from Farmers Branch Texas
• Steve Sandoval a Kicker from Chapel Hill High School in Tyler
• Damion Cox a DB with great feet and strong as a Ox
• Wayne McKnight a RB from Cedric Hill Texas that ran 4.43 twice at the tryout
• Anthony Alexander WR from Grand Prairie Texas played college ball at Northeastern State and played indoor football for the San Angelo Stampede Express of the IFL
• Derek Rearson WR from Dallas TX and played at Glendale Community College
• Chad Morrow QB from Paris Texas and Ranger Junior College. But got this feet wet with the Austin Turfcats of the IFL
• Jason Dorsey DB
• Adrian C. Johnson LB from Texas A&M Commerce
  
• Vugh Matthews OL from Blinn College by way of Houston
  

  “Our defense in particular really came into their own by the end of last season, especially the three guys in the backfield - they played as well as any defensiveback core in the league” Said Coach Larry Hendrix.